DashBoks, a derivative product of the more advanced GPS fleet tracking, is aimed at parents who would like to track their teens’ location, speed, and when they enter certain areas through setting virtual fences called geofences. It is also aimed at tracking senior parents who suffer from Alzheimer’s or show early signs of dementia. The practicum team’s chief aim was to engage the target audience for this product and generate creative content to pull in greater engagement, conduct an analysis of competitors’ social media strategies, and assist in the application testing to improve user experience.

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