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DashBoks, a derivative product of the more advanced GPS fleet tracking, is aimed at parents who would like to track their teens’ location, speed, and when they enter certain areas through setting virtual fences called geofences. It is also aimed at tracking senior parents who suffer from Alzheimer’s or show early signs of dementia. The practicum team’s chief aim was to engage the target audience for this product and generate creative content to pull in greater engagement, conduct an analysis of competitors’ social media strategies, and assist in the application testing to improve user experience.
DashBoks may be a new word for most people. But for Duke’s Master of Engineering Management Program (MEMP) Practicum Team, DashBoks means first-hand experience in the product management field and fantastic growth with an innovative product solution.
The first time a parent lets their teenager take the car on their own, they may be smiling on the outside, but inside they are having a panic attack. Will they drive safe? Will they break any speed limits, run a red light, or drive the wrong way down a one-way street? Will they go where they say they are going, and avoid dangerous neighborhoods?